by Ransom B. Agui
Robinsons Chain of Malls, one of the country’s largest and most successful commercial centers, is the newest member of MyGroove’s roster of clients, bolstering the Instore Radio provider’s position in the industry.
The malls, which are owned and operated by Robinsons Land Corporation, will be airing Robinsons Radio in partnership with MyGroove this February after an initial agreement between the two companies has been reached recently.
Robinsons Radio will be playing in 15 Robinsons malls nationwide, reaching an estimated one million daily captive audience.
This is so far the biggest Instore Radio MyGroove will be operating in terms of audience size, Arthur Pastrana, general manager of the Makati-based provider said.
“It is a testimony of the trust key accounts are giving to MyGroove that’s why we strive to continually give them quality service,” he explained.
Pastrana added that some other brands in the Philippines are now starting to see the potential of customized radio stations and have been discussing details with MyGroove for its possible implementation.
Among MyGroove’s existing clients are baked-goods giant Goldilocks, Gold’s Gym, The French Baker, California Pizza Kitchen, Levi’s, Mossimo and Marina Restaurant.