SuperFerry Radio sets sail

By Ransom B. Agui

Aboitiz Transport System’s Superferry, the largest inter-island mover of passenger and cargo in the Philippines, recently launched its own cruise radio in partnership with MyGroove as it strengthens its commitment to deliver a unique sea travel experience.

Superferry Radio, an onboard radio airing in all of the company’s vessels, is programmed to play smooth relaxing music and useful sea travel tips for the passengers.

“This is a first in the passenger shipping industry. We are glad to have set sail with this flagship project,” said Arthur Pastrana, MyGroove general manager.

The new media solutions company is now also Superferry’s exclusive sales arm for advertising opportunities aboard its vessels, aside from placement on the already existing digital revolving signages.