MyGroove was established in 2006 with the novel idea of using customized radio stations to help build brands in the Philippines. The pioneering group was made up of select professionals in the music and radio industry with decades of combined experience in music programming and creating above-standards radio commercials. Aside from the creative team, MyGroove also put together a squad of marketing experts, qualified audio engineers and technicians, and a reliable logistics support team for fast and efficient implementation of projects across the nation. They altogether came up with procedures and technologies necessary for the smooth operation of each radio station they handle, and continued to do so with great success.
On that same year, MyGroove provided Levi Strauss & Co. and California Pizza Kitchen (CPK) with their respective radio stations. Since then, both have been steadfast clients of the company. Four more radio stations went on air in 2007 with French Baker Radio, Gold’s Gym Radio, Mossimo Radio and Marina Radio. In 2008, baked-goods giant Goldilocks Radio joined the client list which was then followed by Robinsons Radio of the Robinsons Chain of Malls, a major mall chain in the country.
Today, MyGroove’s roster of clients continues to grow because of the instore provider’s outstanding performance in the field, and the value and dedication the company gives to each client. From instore radio, MyGroove now also specializes in various fields such as events management and video coverage using High Definition (HD) equipment.