Early this year, the airwaves will start to taste sweet.
Goldilocks Bakeshop Inc., a giant in the Philippine baked-goods business, is set to make the airwaves sweet with the much-awaited launching of Goldilocks Radio on January 2008.
The undertaking is done in partnership with MyGroove Inc., a leading Instore Radio provider in the country.
Goldilocks Radio will be heard in 213 Goldilocks stores all over the country, said Arthur Pastrana, general manager of MyGroove.
The bakeshop’s very own radio station will officially be rolled out in Goldilocks stores nationwide after it started airing over pilot locations late 2007.
Goldilocks Radio will be playing music that mostly reflects the personality of Goldilocks and its valued customers, Pastrana added.
Aside from Goldilocks, MyGroove also provides customized radio stations to numerous non-competing brands in the Philippines.