“We are the embodiment of the energy and events of our time, inspiring people from all walks of life with a pioneering spirit. Generations have worn Levi’s® jeans, turning them into a symbol of freedom and self-expression in the face of adversity, challenge and social change. Our customers forged a new territory called the American West. They fought in wars for peace. They instigated counterculture revolutions. They tore down the Berlin Wall. Reverent, irreverent — they took a stand.” – this is Levi’s Strauss’ & Co.
Levi’s Strauss & Co. have always stood by the values they have long considered their own. Empathy, Originality, Integrity and Courage and this has brought Levi’s Strauss & Co to what it has become now. They have defined courage as the willingness to tell the truth and to challenge hierarchy, accepted practice and conventional wisdom. It means standing by their convictions and acting on their beliefs. An embodiment of their courage is Levi’s Rhythms.
Such is the trust bestowed upon them by their customers that Levi’s Strauss has been in the business since 1873. The same trust they have bestowed on us. My Groove Incorporated has partnered with Levi’s Strauss to bring you Levi’s Rhythms. A customized radio station airing in all Levi’s Stores nationwide, playing meticulously picked music for their consumers.
Levi Strauss & Co. with Levi’s Rhythms strives to delight and surprise their consumers at every touch point — this strong bond has always defined them. It will continue to define them as they create a sustainable, profitable future.
